Targeting

Smarter targeting to hit your number.

A current view of market activity, turned into prioritized targets in every territory.
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Uncover targets

Identify and prioritize your best-fit targets.

Build the definition of a good target, and get back the accounts you reps should focus on.

Procedures

Treating, referring, patients treated, volume by location, year-over-year change, volume at specific sites of care

Payer insights

Reimbursement profiles that make a provider a good fit, by category or by individual payer

Referrals

Who refers the most patients and where are they going

Sites of care

Where are patients getting care? ASC, hospital inpatient or outpatient, office.. or even if the site is affiliated with a system or independent

Industry Payments

Payments received (or not received) from a specific company

Training

Connections within fellowships, residencies, and medical schools.
Strategies

Scale the strategies and plays that work.

A sales play that works in one territory can be running in all of them. MedScout finds and prioritizes those opportunities everywhere you sell, then puts them in front of the rep who owns the territory with the context needed to take the next action.

  • Built once by the people who own the strategy, run across every territory
  • Refresh each rep’s opportunities on a cadence you set
  • Alert reps when something new shows up in their territory

Sales plays

Fresh faces

Surgeons that just now started performing your target procedure.

Adjacent procedure

High volume on a procedure you replace or complement, nothing on yours.

Competitive displacement

Physicians who perform your procedure or see your patients AND receive payments from the company you're trying to displace.

KOL networks

Surgeons who trained in the same fellowship or residency as the physician already using your product.

Reimbursement alignment

Find the providers who are well reimbursed by payers for your procedure. 

Referral networks

Educate the providers seeing patients that your product helps

Scout AI

Chase the idea the moment you have it.

A new play, a new strategy, a small tweak. Scout AI can find the targets you’re thinking about. Get a read on the size of a market or target list and action your reps on it when it’s ready for primetime.

Scout AI answering a question about providers inside MedScout
MedScout MCP

Supercharge workflows in the AI platform you already use.

The MedScout MCP puts data and MedTech targeting skills into Claude, Copilot, Gemini, and ChatGPT. Explore your targeting strategies and even bring in your own sales data to narrow in on your market share in every territory.

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Customer testimonials

Learn why modern medical sales & marketing teams love MedScout

"MedScout has proven to be a valuable asset, delivering high-impact provider-level insights that are helping our teams execute effectively in the field."

Patrick Mercer

CEO, Iridex

“We're all in on Claude + MedScout to enhance and refine our commercial stack."

Matt Wallace

VP of Sales, Magnus Medical

“I don't know how this gets any better than where it is today, other than doing my job for me.”

David Rickheim

Manager of Commercial Analytics, Sanuwave

"Unlike previous tools that were clunky or underutilized, MedScout makes it easy for reps to access and act on meaningful insights without a steep learning curve. This ease of use has led to consistent adoption and, more importantly, has empowered our team to uncover valuable opportunities, track trends, and make smarter decisions on a regular basis."

Drew Zabor

Director of Marketing, Moximed

“Since we started using MedScout, we’ve seen a meaningful increase in new providers sending to us. I ran the numbers recently, and it’s clear the shift wasn’t random. MedScout played a key role in helping us capture that growth.”

Adam Holden

National Sales Director, Vanta Diagnostics

"MedScout has been game-changing for me, and not just for targeting. The value that I’ve brought to my physicians has increased exponentially. I showed one of my surgeons the referral data in the platform, and he was just blown away. I think it’s an invaluable tool."

Steve Kassis

Area Director

"MedScout makes it easy to find out the whole story about a doctor with just a couple clicks. I typically drill down into doctors’ profiles and look at what they are writing scripts for. Then I find what they’re writing specifically for DME scripts and drugs, and what are the correlations between the two? It’s also easy to tell if they’re using competitors. Having this background is huge."

Ryan Lapham

Territory Manager

"Our team has grown to love and depend on MedScout. It's delivered everything we need and has become a key part of how we operate."

Fab Wilfong

VP of Market Access, Gemelli Biotech

"As a rep, I used MedScout as part of my conversations with physicians. I’d sit down and show them MedScout live in the office. I’d drill down to different specialties, and they'd choose someone they knew. Then we’d pull up a profile and go down the referral path together. They always wanted access to it!"

Nick Scodary

Vice President of Sales

"MedScout’s referral data is validation that we know what we’re doing. When I go to my top physicians and tell them 'We have data that shows where you get your patients — and where you don’t get patients from,' they look at us like we’re from the future."

Mike Sours

Sr. Program Development Manager

"The ability to stack-rank which offices to schedule appointments with based upon actual opportunity is priceless. I no longer waste time cold-calling random offices or scheduling appointments with a target physician, only to learn that they have never done an interventional procedure."

Territory Manager

Pulmonx

200+
New referring physicians

“Our reps cover 7–8 states at a time, so we need precise targeting. MedScout helps us get in front of the right doctor at the right location, on the right day of the week.”

Director of Analytics and Sales Operations

Fellow

“We’ve already converted several accounts from competitors in the first month of using MedScout. It’s a big win, and I think it’s just the start. The difference with MedScout is that more of our reps are actually in the platform, using it every day, and that’s what drives results.”

Jason Shonholz

Outpatient Strategy & Market Development Manager

"Reps have always provided the most detailed insight into their territories. Stacking MedScout on top of that is a cheat code  — we use it in real time to prospect and target each territory with maximum efficiency.”

Jim Edson

VP of Marketing

Go from working a list to winning the market.

MedScout helps reps who have covered the same territory for years still turn up providers they didn't know were there, volume they didn't know was moving, and referrals going where nobody thought to look.