Originally posted June 29, 2022 on Greenlight Guru by Nick Tippman
Do your field teams still rely on map, spreadsheet, and note apps? How medical device companies have historically generated sales is no longer adequate for selling medical devices in today's market...and there's a new revenue intelligence tool to help you bridge the gap.
In this episode of the Global Medical Device Podcast, Etienne Nichols talks to Skylar Talley and Mark Mescher from MedScout, a territory prioritization and sales enablement platform.
Skylar and Mark discuss early stage territory planning to get more medical device sales, different aspects of go-to-market strategies, and building and demonstrating meaningful value by understanding pain points.
The Rise of the Next Generation of Medtech “Milkmen”
Omnichannel engagement in medtech: The time is now
The rise of digital marketing in medtech
European Union Medical Device Regulation (EU MDR)
Greenlight Guru YouTube Channel
MedTech True Quality Stories Podcast
“Sales reps aren’t always the best at Excel spreadsheets. Most of them don’t have any idea what a pivot table is.” -
- Mark Mescher
“I don’t hear from a lot of reps out there in the field that they’re just over the moon with how they have to use Salesforce on a day-to-day basis and if they use it on a day-to-day basis.”
- Mark Mescher
“No two health systems are created equal when it comes to product approval.”
- Mark Mescher
“Marketing teams are really at the forefront of being very creative in finding and generating leads through really interesting means that weren’t necessarily accessible previously.”
- Mark Mescher
“Anytime you’re in an early stage environment, or doing something entrepreneurial, go talk to 20 to 30 people that you’re going to be trying to create an impact for.”
- Skylar Talley