January 4, 2023

2022 - A Year of MedScout Momentum

Hello and Happy New Year! As we all get ready for Strategy meetings and Sales Kickoffs, we wanted to update you on how things are progressing at MedScout.

Over the course of 2022, we spoke to over 500 device and diagnostics industry professionals. We hopped on Zoom, stopped by your conference booths, and onboarded hundreds of sales team members 1-1 to the MedScout platform. We did our best to listen, and feel like we learned a ton!

  • Reps schooled us on how they want to break down their territory and build sales pipelines, what goes into “qualifying” an opportunity for different types of companies, and how they track their activity and follow up to close the deal.
  • Commercial leadership walked us through how they think about regional oversight, ensuring they’re on track to hit their number, effectively onboarding new reps, and the types of metrics + processes they use to drive revenue growth. We commiserated over the pains associated with growing team headcount rapidly with some (and the need to do more with less with others).
  • Senior Marketers helped us understand the different ways they generate leads, approaches to account-based marketing, and how they track the performance of email campaigns and conferences.

This feedback and insight helped us build our product strategy and make the right investments to advance the MedScout platform. Throughout the year, we made a ton of progress. We included some of the highlights below.

  • Adding industry-leading commercial data to significantly improve our claims intelligence. We’re now updating volumes and firmographic information every few weeks and less than a quarter behind for non-Medicare reimbursed procedures.
  • Creating seamless, bi-directional integrations with the leading CRMs (Salesforce, Hubspot, and Microsoft Dynamics).
  • Enabling visibility into Inbound/Outbound Referral patterns, payer mix, and procedural site of service detail for nearly every physician in the MedScout platform, unlocking tons of use cases from qualification to rep-to-physician collaboration and campaign development.
  • Equipping teams with Pipeline Analytics to help reps and managers better visualize their sales funnels. 
  • Continued improvement of the MedScout mobile app to empower reps to make smarter decisions and save time in the field. 
  • And, coming soon, additional features like “Provider schedule by day of the week” and our first version of “Patient Leakage Analysis” will help reps be even more effective in planning their week and presenting to Value Analysis Committees. 

All of the hard work paid off with tons of new partnerships and expanded deployments. We can’t thank our current customers enough for their trust and for making our favorite moments from this year possible. Head to our site to check out our Case Study with Pulmonx (more coming soon) and our MedScout Reps of the Month. We’ve also attached a short deck with fun testimonial quotes from this year.

We can’t wait to share additional plans for 2023 over the coming months. Until then, we hope you finished the year strong and then took a well-deserved break. When you’d like to learn more, get a preview of our plans, or just catch up, please schedule some time with us below!